One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. The concept can...

“Crossing the chasm” is a popular concept for almost all new products/startups, and is a useful lens for entrepreneurs to view the theory of innovation. The concept was first coined in the popular book title of the ...

Nearly every early tech startup at some point gets enamored with the idea of partnering with another tech company. This is usually driven by the heady, very seductive idea that a partnership will accelerate credibility, ...

Services are a well-established way to helping a deployment be successful and help your startup become a strategic advisor to the target customer.

The purpose of category creation, argue the guests in this episode of the podcast, isn’t just about making a dent in the way companies work and changing what people do every day… it’s about setting the ...

We have the privilege of meeting with thousands of entrepreneurs every year, and in the course of those discussions are presented with all kinds of numbers, measures, and metrics that illustrate the promise and health of...