Many technical founders, academics, and other experts often believe that great products — or great ideas! — sell themselves, without any extra effort or marketing. But in reality, they often need PR (public r...

One of the company building topics that’s surprisingly mystifying is PR — and only surprising since so much of the strategy and tactics behind public relations are actually hidden from public view. We’ve tr...

How should startups engage with policymakers, build their own government relations (GR) function (whether in house or with consultants), and just begin to figure out their GR playbook? Let alone explain their moves ̵...

A crisis is an opportunity to change one’s culture, to model scenarios and set up a crisis plan/process, to become a better company. But it’s also a bit like therapy, from the act of asking probing questions...

In the age of the internet — where information is freely available online, and connections between sellers and buyers of software products are visible on LinkedIn — do analysts really matter? Do they play a ...

“Punch above your weight” — If there’s one thing public relations (PR) should help startups and founders do, it’s that. Unfortunately, some companies are actually punching below their weig...